Tudor at 100: The Value That Made Its Name Now Lives in the Pre-Owned Models
Tudor turned 100 in 2026, and its centenary lineup, the new Monarch, a brand-wide jump to Master Chronometer certification, and a Black Bay 58 pushed near $5,000, shows a brand that now prices like a first-choice manufacture rather than the budget Rolex. A working dealer's read on what that means for a buyer, and why the value that built Tudor's name now lives in the outgoing pre-owned models.