Tudor Turns 100. The Real Story Is What It Stopped Being.
Tudor turns 100 in 2026, and the easy story is a nostalgia lap through old dive watches. The real one is bigger: a brand born to be the cheaper Rolex spent its centenary proving it no longer needs the comparison. A working dealer's read on what 1926 actually was, the in-house and METAS transformation that changed everything, the Watches and Wonders centenary releases, and what Tudor at 100 means if you are buying.