Luxury Watch Brands
Explore the world's finest watch manufacturers. From independent family-owned manufactures to prestigious luxury houses, discover the heritage, craftsmanship, and innovation that defines haute horlogerie.
Ultra Luxury(6 brands)
A. Lange & Söhne
German haute horlogerie manufacturer from Glashütte, known for exceptional hand-finishing and technical innovation. Re-established after German reunification in 1990, now owned by Richemont Group, representing the pinnacle of German watchmaking.
Audemars Piguet
Family-owned manufacturer based in Le Brassus, renowned for creating the Royal Oak in 1972, revolutionizing luxury sports watches. Part of the "Holy Trinity" with unparalleled technical sophistication and artisanal craftsmanship.
Patek Philippe
The last family-owned independent watch manufacturer in Geneva, considered the pinnacle of Swiss watchmaking. Known for exceptional complications, hand-finishing, and investment-grade timepieces. Part of the "Holy Trinity" of watchmaking.
Richard Mille
Revolutionary luxury watchmaker known for cutting-edge materials, extreme technical innovation, and astronomical pricing. Created the concept of "racing machines on the wrist" with ultra-light, shock-resistant timepieces favored by athletes and celebrities.
Rolex
Rolex SA is a Swiss luxury watch manufacturer based in Geneva, Switzerland. Founded in 1905, Rolex is known for producing highly precise, reliable, and prestigious timepieces. The brand is synonymous with luxury watchmaking and is recognized worldwide for its iconic models including the Submariner, Daytona, GMT-Master, and Datejust.
Vacheron Constantin
The oldest watchmaking manufacture in continuous operation for 270 years. Part of the "Holy Trinity," known for exceptional technical excellence, rare complications, and refined Geneva craftsmanship. Now owned by Richemont Group.
Luxury(10 brands)
Blancpain
The oldest registered watch brand in the world, famous for never producing quartz watches. Specializes in mechanical complications and diving watches, including the legendary Fifty Fathoms. Owned by Swatch Group since 1992.
Cartier
Legendary French luxury house that introduced wristwatches in 1904. Known for iconic designs like Santos, Tank, and Ballon Bleu, blending jewelry expertise with Swiss watchmaking. Manufacture based in La Chaux-de-Fonds and Geneva, owned by Richemont.
Girard-Perregaux
Historic Swiss manufacture from La Chaux-de-Fonds with over 230 years of watchmaking heritage. Known for technical innovation and in-house movements. Recently acquired through management buyout from Kering in 2022.
Glashütte Original
Premier German watchmaker from Glashütte, celebrating 180 years of watchmaking tradition. Known for distinctive German engineering, proprietary movements, and exceptional finishing. Owned by Swatch Group.
Grand Seiko
Grand Seiko is the luxury division of Seiko, known for exceptional finishing, innovative Spring Drive technology, and unique Japanese design aesthetics.
IWC Schaffhausen
IWC Schaffhausen is a Swiss luxury watch manufacturer known for pilot watches, dive watches, and complications with a focus on engineering excellence.
Jaeger-LeCoultre
Known as "the watchmaker's watchmaker," this Vallée de Joux manufacture creates all components in-house. Famous for hundreds of inventions and over 1,000 movements, including the iconic Reverso. Now owned by Richemont Group.
Piaget
Master of ultra-thin watchmaking, having created one of the thinnest movements ever made at 2mm in 1957. Known for combining haute horlogerie with high jewelry expertise. Based in La Côte-aux-Fées, owned by Richemont Group.
Ulysse Nardin
Historic Swiss manufacture famous for marine chronometers used by over 50 navies worldwide. Known for innovation in complications and materials. Based in Le Locle, recently returned to independent ownership under management in 2022.
Zenith
Pioneer of high-frequency movements, creator of the legendary El Primero automatic chronograph (1969) with 1/10th second accuracy. Has received over 2,333 timekeeping precision awards. Based in Le Locle, owned by LVMH.
Premium(8 brands)
Breitling
Specialist in precision chronometers for aviators, known for Navitimer and aviation instruments. Over 140 years of innovation in chronographs and diving watches. Based in Grenchen, owned by Partners Group since 2022.
Chopard
Family-owned Swiss manufacturer known for combining watchmaking with high jewelry expertise. Famous for Happy Diamonds collection and Mille Miglia sports watches. Based in Meyrin-Geneva, owned by Scheufele family since 1963.
Hublot
Innovative luxury brand known for "Art of Fusion" philosophy, combining unusual materials in bold designs. First to use natural rubber straps in luxury watchmaking. Based in Nyon, owned by LVMH since 2008.
Longines
Longines is a Swiss luxury watchmaker known for elegant timepieces with a rich aviation and equestrian heritage.
Omega
Prestigious Swiss manufacturer known as the first watch on the moon and official Olympic timekeeper. Famous for Speedmaster and Seamaster collections, combining heritage with innovation. Based in Biel/Bienne, owned by Swatch Group.
Panerai
Founded in Florence as supplier to Italian Navy, blending Italian design with Swiss technology. Known for distinctive large cases and maritime heritage. Manufactured in Neuchâtel, owned by Richemont Group.
TAG Heuer
Pioneer in sports chronographs and motorsports timing, known for innovation and avant-garde spirit. Official Formula One timekeeper since 2025. Based in La Chaux-de-Fonds, owned by LVMH since 1999.
Tudor
Tudor is a Swiss luxury watch brand owned by Rolex, offering exceptional quality and heritage at accessible prices, known for the Black Bay and Pelagos collections.