The Mid-Year 2026 Watch Market Report: A Market Splitting in Two
Halfway through 2026, the watch market is not up or down so much as splitting. A dealer's mid-year read on exports, the index, and where value is widening.
#secondary market
3 articles with this tag
April 2026 Watch Market Update: 23 of 27 Brands Up, the Broadest Recovery Since 2022
The WatchCharts April 2026 Watch Market Update showed the broadest positive month since the 2022 peak unwound. Overall index +2.1%. Rolex +2.5%. Patek +1.3% (11-month streak). AP +0.9%. Cartier +1.7%. Only 4 of 27 brands lost ground. A working dealer's read on what the breadth signal means for inventory positioning and where the recovery goes through Q3 2026.
Why Pre-Owned Panerai Trades Below Retail (And Why That's Not a Bad Thing)
A pre-owned Panerai Luminor Marina at $4,500 is the same watch as the new one at $9,200. The structural reasons that gap exists, what the WatchCharts data actually shows about the brand index, and how to read pre-owned Panerai for what it is rather than what some buyers wish it were.