3 articles with this tag
How much is a Rolex in 2026? A working dealer's complete price guide, model by model: from the $5,650 Oyster Perpetual to the Submariner, GMT-Master II, Daytona, and the six-figure Day-Date. The retail numbers, why you rarely pay them, and what the pre-owned market actually charges.
May gave the watch market its first down month of 2026, and most coverage read it as the top. A month later the WatchCharts index has climbed back near its 12-month high. A working dealer's read on why the recovery is real but narrow, what May's pullback actually was, and why the references carrying the index are the ones you overpay to own.
The WatchCharts Overall Market Index fell 1.4% in May 2026 after April's broad recovery, with Rolex's GMT-Master, Daytona, and Yacht-Master leading the pullback and Patek and AP both ending long winning streaks. A working dealer's read on whether May was a pause or a turn, and why the references that ran up fastest are now the ones offering the first real openings.