How Much Is a Rolex? The 2026 Price Guide, Model by Model
How much is a Rolex in 2026? A working dealer's complete price guide, model by model: from the $5,650 Oyster Perpetual to the Submariner, GMT-Master II, Daytona, and the six-figure Day-Date. The retail numbers, why you rarely pay them, and what the pre-owned market actually charges.