#pre-owned day-date

Rolex introduced Jubilee Gold, its first new precious metal alloy in 21 years, at Watches and Wonders 2026. The new 18k alloy debuted on two Day-Date 40 references in the off-catalog "Exceptional Watches" tier. A working dealer's strategic read on what the alloy actually is, where it spreads next over 24-36 months, and what pre-owned buyers should do while it's allocation-only at retail.