Rolex Day-Date White Gold — 36 White Diamond Set | Ref. 128349RBR

The reference 128349RBR belongs to the modern Day-Date 36 family — Rolex's most prestigious dress watch, worn exclusively on 18-carat precious metal bracelets since 1956. This particular configuration pairs white gold with a diamond-set bezel (denoted by the RBR suffix), and a white dial, producing a watch of clean, icy elegance. The Day-Date's dual display of the date and full day of the week spelt out in a window at 12 o'clock remains one of the most recognisable complications in horology, and the 36 mm case sits at the original historical diameter that defined the series.

At its core, the 128349RBR runs on the Calibre 3255, Rolex's entirely in-house movement introduced with the contemporary Day-Date generation. The 3255 delivers a 70-hour power reserve, Chronergy escapement for improved energy efficiency, and the Rolex Superlative Chronometer certification — accuracy to ±2 seconds per day. The white gold Oyster case provides hardness and corrosion resistance in equal measure, and the diamond-set bezel elevates the watch into jewellery territory without sacrificing instrument-grade legibility.

For collectors, the RBR designation is a meaningful one: the factory-diamond bezel commands a significant premium over smooth or fluted alternatives, and Rolex's own diamond-setting quality is difficult to replicate on the secondary market. White gold with a white dial is a restrained, tonal choice that appeals to buyers who want understated luxury over showmanship. As a full-set example with box and papers, this reference retains strong resale fundamentals and remains one of the most gifted and coveted executive watches available.