Rolex Day-Date 40 Everose Gold — Chocolate Diamond-Set Dial, Fluted Bezel | Ref. 228235

Introduced as part of Rolex's 2015 Day-Date 40 generation, reference 228235 in 18 ct Everose gold with a chocolate diamond-set dial represents one of the most coveted configurations in the modern president's watch. The warm rose-tinted case pairs instinctively with the rich brown dial, creating a palette that has attracted strong collector interest since the 228xxx series superseded its predecessor.

At the heart of the 228235 beats Calibre 3255, Rolex's most advanced self-winding movement, featuring a Chronergy escapement for 70-hour power reserve, improved shock resistance, and a paramagnetic Parachrom hairspring. The fluted bezel — crafted from solid Everose gold — complements the 40 mm case, while the dial's diamond-set surface is achieved through meticulous stone selection and hand-setting by Rolex gem specialists. The President bracelet in 18 ct Everose gold completes the ensemble with a concealed Crownclasp for clean aesthetics. Box and papers from 2024 accompany this example, confirming its status as a recent, fully documented piece.

The 228235 chocolate dial variant commands a premium in the secondary market due to its limited production and the difficulty of sourcing a complete set. For high-net-worth collectors prioritising wearability alongside investment merit, few watches combine daily versatility with this level of technical and aesthetic distinction. It remains a benchmark reference in the modern Day-Date 40 catalogue.