Rolex Day-Date 36 Yellow Gold — Champagne Diamond-Set Dial with Diamond Bezel | Ref. 128348RBR

The 128348RBR stands at the pinnacle of the current Day-Date 36 lineup, executing the reference's presidential brief in 18ct yellow gold with a champagne diamond-set dial and a fully jewelled diamond bezel — the RBR suffix signalling the highest-specification bezel configuration available from the factory. Since its 1956 debut, the Day-Date has been the watch of presidents, heads of state, and cultural figures; this reference continues that tradition with the uncompromising material quality that defines the series, dressed in yellow gold's most classic and enduring expression.

Calibre 3255, Rolex's flagship manufacture movement, powers this reference with a 70-hour power reserve, a Chronergy escapement delivering 15% greater energy efficiency over previous generations, and a Syloxi hairspring that is impervious to temperature variation and magnetism. The champagne diamond-set dial — in which individual diamonds replace conventional hour indices, set directly into the dial surface — represents one of the most labour-intensive configurations in Rolex's production, each stone positioned and verified by trained gem-setters. The President bracelet, exclusive to the Day-Date collection, is constructed entirely in solid 18ct yellow gold with a Crownclasp concealed within the centre link.

Production year 2024 places this reference within the current-generation Day-Date 36 cycle, ensuring warranty eligibility and the most recent movement specification. Diamond-bezel Day-Date 36 references in yellow gold occupy a consistently premium tier on the secondary market, underpinned by their rarity relative to plain-bezel variants and the ongoing global demand for Rolex's presidential flagship. The 128348RBR is the definitive expression of what the Day-Date has always represented: a watch in which every material and technical decision is made at the highest possible level.