Rolex Day-Date 36 Everose Gold — White MOP Diamond Dial, Diamond Bezel | Ref. 128395TBR

Reference 128395TBR represents the Day-Date 36 at its most jewellery-forward, combining an 18 ct Everose gold case with a factory diamond-set bezel and a white mother-of-pearl dial set with diamonds. Everose — Rolex's proprietary rose gold alloy, developed to resist the fading that afflicts conventional rose gold over time — lends the case a warm, distinctive hue that pairs naturally with the iridescent play of a MOP dial. As a 2024 model in Like New/Unworn condition with box and papers, this example is effectively current-catalogue specification.

Calibre 3255 — the most advanced movement Rolex has produced — drives the 128395TBR. With 70 hours of power reserve, the Chronergy escapement, Parachrom hairspring, and fourteen patents incorporated into its architecture, the 3255 sets the benchmark for in-house manufacture movements in its price category. In the Day-Date, it additionally drives the instantaneous day disc that changes over a fraction of a second at midnight — a mechanical feat requiring precise torque management. The President bracelet in 18 ct Everose gold is the exclusive preserve of the Day-Date and adds considerable intrinsic metal value to the package.

Collector interest in Everose Day-Date 36 references has accelerated in recent years, driven partly by the alloy's proven fade-resistance and partly by the growing appreciation for the 36 mm case size in the Day-Date family. Reference 128395TBR with TBR designation confirms the factory-set diamond bezel, which carries both aesthetic and insurance implications for the buyer. Provenance-complete examples such as this — 2024 model, box and papers intact — command a strong position in the current pre-owned market.