Rolex Day-Date 36 White Gold — Pink Diamond-Set Dial | Ref. 128349RBR

Among Rolex's most coveted stone-set references, the Day-Date 36 ref. 128349RBR occupies a singular position at the apex of the collection. Introduced as part of Rolex's ongoing commitment to haute horlogerie, this white gold configuration pairs a diamond-pavé bezel with a pink dial set with diamonds — an exercise in chromatic harmony that exemplifies the maison's lapidary expertise. The Day-Date has long served as the watch of heads of state and industry leaders; this gem-set variant takes that prestige to its most extravagant expression.

Powering the 36 mm 18 ct white gold Oyster case is Calibre 3255, Rolex's self-winding manufacture movement featuring the Chronergy escapement, a paramagnetic Parachrom hairspring, and a 70-hour power reserve. The bezel is set with brilliant-cut diamonds, while the pink dial carries its own diamond hour markers, each stone hand-selected for colour, clarity, and cut by Rolex's in-house gem-setting department. The bracelet is crafted in matching 18 ct white gold, completing an end-to-end precious metal composition. Water resistance is rated to 100 metres.

Produced in 2024, this piece arrives in full set with box and papers, making it immediately eligible for manufacturer warranty. Gem-set Day-Date references in white gold with pink dials command strong secondary market premiums due to limited production volumes and intense collector demand. The 128349RBR is a statement acquisition for the discerning buyer who wants Rolex's presidential prestige without compromise — a timepiece that is simultaneously a financial asset and a work of wearable jewellery.