Rolex Datejust 31 Yellow Gold — Diamond Bezel Paved Mother-of-Pearl Butterfly Dial | Ref. 278288RBR

Reference 278288RBR showcases the Datejust 31 in one of its most jewel-intensive configurations: a full yellow gold construction paired with a diamond-set bezel and a mother-of-pearl dial paved with a butterfly motif in set diamonds. The butterfly pattern is one of several decorative programmes Rolex applies to its gem-set dial range, each executed by specialist setters who individually place and secure every stone. The result is a dial surface that functions as a miniature work of decorative art — wearable jewellery that retains fully functional timekeeping at its core.

Calibre 2236 drives this reference, Rolex's current-generation movement for the Datejust 31 and Lady-Datejust 28. The silicon Syloxi hairspring is a defining feature of Cal 2236, providing enhanced isochronism and eliminating the susceptibility to magnetic fields inherent in traditional metallic hairsprings. The 31 mm yellow gold Oyster case is water-resistant to 100 metres, finished to Rolex's exacting combination of polished and satin-brushed surfaces that define the brand's aesthetic signature at this case size.

Motif dials — butterfly, floral, or otherwise — represent some of the most personalised and collector-specific configurations within the Datejust range. Their production volumes are inherently limited by the labour intensity of hand-setting the decorative pattern, and their appeal is highly targeted: buyers who want a watch that makes an unambiguous statement about the art of high jewellery watchmaking. For such collectors, the 278288RBR in yellow gold with mother-of-pearl and butterfly diamond motif is among the most distinctive expressions available within the Datejust family.