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Rolex Datejust 31 White Rolesor — Pink Roman Dial | Ref. 278240

Rolex

Rolex Datejust 31 White Rolesor — Pink Roman Dial | Ref. 278240

Reference: 278240 (2)

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About This Watch

Introduced as part of Rolex's 2020 collection updates, the Datejust 31 reference 278240 in White Rolesor brought a refreshed visual approach to a well-established size category. White Rolesor — the proprietary combination of Oystersteel and 18ct white gold — provides a cool, silvery harmony across the case, crown, and select bracelet components, creating a coherent tonal palette that suits a wide range of dial configurations. Here, a pink Roman numeral dial introduces warmth and femininity into the specification without resorting to gemstone embellishment, making reference 278240 one of the more approachable entries in the jewellery-influenced Datejust range.

The 278xxx reference prefix places this watch firmly in the current Calibre 2236 generation — Rolex's manufacture movement developed specifically for the 31 mm Datejust case family. The 2236's defining feature is its Syloxi silicon hairspring, a component that eliminates the susceptibility to thermal variation and magnetic fields that affect conventional metal hairsprings. A 55-hour power reserve ensures the watch remains running through typical weekend breaks in wearing, while Superlative Chronometer certification guarantees accuracy within +/-2 seconds per day — a standard set and verified entirely within Rolex's own facilities.

Roman numerals occupy a special place in Datejust history, connecting modern references to the earliest examples of the model from the 1940s. On a pink dial, these numerals gain a softness that plain indices cannot provide, creating a dial personality that is simultaneously classic and characterful. The domed bezel of reference 278240 keeps the case profile clean and traditional, and the Oyster bracelet anchors the watch's wear experience in the sport-elegant register that has defined the Datejust for nearly eight decades. This reference demonstrates how a considered dial choice can transform the character of an already refined platform.

Specifications

BrandRolex
SeriesDatejust
Model Number278240 (2)
Case Size31 mm
Dial ColorWhite Rolesor Pink Roman