Rolex Datejust 31 White Rolesor — Pink Dial with Index Markers | Ref. 278240

Reference 278240 brings a sophisticated femininity to the Datejust 31 through the White Rolesor configuration — Oystersteel paired with 18ct white gold — and a pink dial with applied index hour markers. The soft blush tone of the dial creates an elegant contrast against the cool lustre of white gold and polished steel, establishing a distinctly modern sensibility while remaining faithful to the Datejust's timeless proportions.

At 31mm, the Oyster case is water-resistant to 100 metres and houses Calibre 2236 — Rolex's purpose-built movement for this case family. The 2236 features a Syloxi hairspring in a free-sprung balance, contributing to its COSC-certified precision and 55-hour power reserve. The white gold fluted bezel or smooth bezel (depending on sub-variant) frames the dial with characteristic restraint, and the Jubilee bracelet in matching Rolesor provides an articulated, supple fit that has defined the Datejust wearing experience for generations.

The 278240 in White Rolesor with a pink dial is a watch of enduring commercial appeal. Pink dials have seen significant collector interest over recent years, and the Rolesor combination gives the buyer the prestige of precious metal at a more accessible price point than full gold. This is a watch worn equally by those new to fine watchmaking and by seasoned collectors who appreciate the Datejust's unassailable pedigree and daily wearability.