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Rolex Datejust 31 White Rolesor — Fluted Bezel, Silver Index Dial | Ref. 278274

Rolex

Rolex Datejust 31 White Rolesor — Fluted Bezel, Silver Index Dial | Ref. 278274

Reference: 278274 (2)

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About This Watch

The Datejust 31 reference 278274 in White Rolesor represents one of the most harmoniously resolved configurations in the current Datejust range — a watch where each design decision reinforces the others in a composition of considered restraint. Oystersteel and 18-karat white gold are combined across the 31 mm Oyster case and the Jubilee bracelet, with the 18-karat white gold fluted bezel providing the defining luxury accent. The fluted bezel — twenty parallel grooves machined and finished to mirror precision — was originally a structural element designed to enhance case waterproofing; today it is the Datejust's most architecturally significant visual motif.

A silver dial with applied index hour markers occupies the centre of this composition with a clarity and legibility that speak to the Datejust's origins as an instrument for professional use as much as formal occasion. The polished index markers catch incident light with a quiet brilliance, offering an alternative to diamond-set luxury that will appeal to wearers who prefer the discipline of pure form over jewellery ornamentation. The sapphire crystal carries Rolex's cyclops lens — magnifying the date window at 3 o'clock by 2.5 times — while the Oystersteel Jubilee bracelet with five-piece links provides the wearing comfort and refined articulation that has made this bracelet format a Rolex hallmark since 1945.

Calibre 2236, Rolex's dedicated manufacture movement for the 31 mm Datejust, provides the mechanical foundation of Ref. 278274. The movement's silicon Syloxi hairspring oscillates at 28,800 vph with a frequency stability and magnetic resistance that surpasses conventional hairspring alloys, while COSC-exceeding precision guarantees chronometric accuracy of +/-2 seconds per day. A power reserve of approximately 55 hours — fed by the bidirectional Perpetual rotor — ensures continuous operation through weekends and short periods of non-wearing. In its completeness of specification and elegance of resolution, the 278274 stands as one of the paradigm Datejust references.

Specifications

BrandRolex
SeriesDatejust
Model Number278274 (2)
Case Size31 mm
Dial ColorWhite Rolesor Fluted Bezel Silver Index