Rolex Datejust 31 White Rolesor — Fluted Bezel Silver Index Dial | Ref. 278274

Clean, confident, and classically proportioned, reference 278274 distils the Datejust 31 to its most recognisable form: White Rolesor construction with a fluted bezel and a silver dial carrying applied index hour markers. This configuration echoes the very DNA of the Datejust lineage, tracing directly back to the white gold-accented models that defined the reference through the 1970s and 1980s.

White Rolesor pairs an Oystersteel case body with 18ct white gold crown, bezel, and Jubilee bracelet centre links. The movement is Calibre 2236, Rolex's dedicated mid-size manufacture calibre featuring a Syloxi silicon hairspring, Microstella regulation system, and a 55-hour power reserve. A fluted white gold bezel provides a faceted brilliance that plays against the silver dial's clean surface, while applied rhodium-toned indices offer sharp legibility and a restrained luxury that avoids ornamentation for its own sake.

The 278274 appeals to collectors and wearers who value the Datejust as a supremely wearable, multi-occasion watch rather than a jewellery statement. Its silver dial and index configuration is perennially strong on the secondary market, offering high liquidity and consistent demand across buyer demographics. For those building a foundational Rolex collection or seeking a single versatile dress-sport watch, this reference represents one of the most considered configurations in the entire 31mm Datejust range.