Rolex Datejust 31 White Rolesor — Pink Roman Dial, Fluted Bezel | Ref. 278274

The Datejust 31 in White Rolesor occupies a distinctive position in Rolex's mid-size offering — substantial enough for confident daily wear, refined enough to anchor a formal ensemble. Reference 278274 pairs the two-tone White Rolesor construction with a pink dial set with Roman numeral indices, a combination that channels both warmth and classical elegance. Rolesor — Rolex's proprietary term for its steel-and-gold pairings — here combines Oystersteel and 18-carat white gold for a sophisticated chromatic harmony.

Calibrating this reference is the Calibre 2236, Rolex's dedicated mid-size manufacture movement featuring a silicon Syloxi hairspring for enhanced resistance to magnetic fields and shock. The fluted bezel in white gold frames a dial whose pink ground provides a gentle contrast to white Roman numerals, creating a legible yet decorative face. The Oyster case maintains water resistance to 100 metres, and the jubilee bracelet — the traditional pairing for the Datejust — provides supple, comfortable wear.

The 278274 is well-suited to the collector seeking a Datejust that reads as decisively feminine without sacrificing the mechanical credibility of a fully in-house movement. Pink-dial Datejusts have shown consistent demand across secondary markets, particularly in the 31 mm format where competition from independent watchmakers is thinner. White Rolesor configurations balance accessibility with precious-metal presence.