Rolex Datejust Steel and White Gold Datejust 31 Watch - Domed Bezel - Black Roman Dial - Jubilee Bracelet - 2020 Release - 278240 bkrj 31mm White Rolesor Black Roman Dial #278240 (2

Launched in 2020 as part of Rolex's comprehensive Datejust 31 refresh, ref. 278240 in White Rolesor with a black Roman numeral dial offers a high-contrast, almost monochromatic aesthetic that has gained significant traction with younger collectors drawn to bold, graphic dial choices. Black dials across all Rolex references have seen strong demand growth over the past several years, with black Roman Datejusts in particular attracting buyers who find silver and white dials too conventional. White Rolesor — the combination of Oystersteel and 18ct white gold — gives this reference a more precious character than pure steel without the premium of full white gold, the white gold fluted bezel and Jubilee bracelet centre links catching light distinctively. The Jubilee bracelet's five-link construction is particularly suited to the black Roman dial's formal character.