Rolex Datejust 31 White Rolesor — Dark Rhodium Floral Motif Dial | Ref. 178344

Reference 178344 belongs to the preceding Datejust 31 generation — the 178xxx series — and stands out for one of the most elaborate dial treatments Rolex offered in this size: a dark rhodium ground carrying an applied floral motif, set within a 24-diamond bezel in White Rolesor. The combination of the deep, near-black rhodium surface with the floral relief and diamond surround creates a jewellery-watch aesthetic that straddles the line between horological instrument and wearable art. White Rolesor — Oystersteel cases with 18ct white gold bezels and crowns — gives the piece a cool, refined tone that complements the dark dial.

Inside is the Calibre 2235, the predecessor to the current 2236, a self-winding movement with the Parachrom hairspring and a 48-hour power reserve. While superseded, the 2235 is a thoroughly proven calibre with decades of reliability in the field. The Jubilee bracelet, standard on 178xxx references, provides five-link comfort and a dressy visual flow. Oyster construction delivers 100 metres of water resistance.

The floral motif dial variants of the 178344 are among the most sought-after configurations within this reference, appealing to collectors who prioritise dial artistry over conventional sportiness. Pre-owned examples in excellent condition with matching bracelet and original clasp remain harder to source than plainer variants, and their desirability has only grown as this generation gives way to the 278xxx line. A strong choice for the collector drawn to Rolex's quieter acts of craft.