Rolex Datejust 31 Everose Gold — Fluted Bezel Silver Diamond Dial | Ref. 278275

Crafted entirely in 18-carat Everose gold — Rolex's proprietary rose gold alloy distinguished by its enduring warm hue and resistance to fading — the Datejust 31 Ref. 278275 is a masterclass in understated jewellery watchmaking. The 31 mm case is crowned by a fluted bezel, one of the most iconic design elements in watchmaking, whose alternating ridges catch and refract light with every movement of the wrist.

The silver dial is set with diamond hour markers, each stone individually selected and set by Rolex's in-house gem specialists to exacting standards of cut, clarity, and brilliance. The Cyclops lens over the date aperture magnifies the date 2.5 times for effortless legibility. Inside, the Calibre 2236 — developed entirely by Rolex and featuring a paramagnetic silicon Syloxi hairspring — powers the watch with a self-winding mechanism delivering approximately 55 hours of power reserve and exceptional precision certified to Superlative Chronometer standards.

The watch is presented on an 18-carat Everose gold President bracelet, a bracelet reserved exclusively for the most prestigious references in the Day-Date and Datejust families. Its semi-circular three-piece links flow with elegant continuity, secured by a concealed folding Crownclasp that maintains the bracelet's clean, uninterrupted aesthetic. Water-resistant to 100 metres, the 278275 is a refined expression of feminine luxury, where horological substance is seamlessly married to jewellery-grade artisanship.