Rolex Datejust 31 White Gold & Diamonds — Red Ombré Diamond Dial | Ref. 278289RBR

Reference 278289RBR is among the most singular expressions in the Datejust 31 collection, built entirely in 18ct white gold with a factory diamond-set bezel and a red ombré dial set with diamonds throughout. The ombré technique — graduating the dial from a deeper red at the centre to a lighter rose at the periphery, or vice versa — is applied with the same precision Rolex brings to its gem-setting work, resulting in a dial that reads as both a chromatic and tactile achievement. This reference sits firmly in jewellery watch territory while retaining the practical specification of the Oyster case: 100 metres of water resistance and a sapphire crystal with Cyclops lens.

The movement is Calibre 2236, Rolex's self-winding manufacture calibre for 31mm references, featuring a Syloxi silicon hairspring for magnetic resistance and a Paraflex shock absorber for impact protection. The 18ct white gold case is complemented by a white gold bracelet — confirmed here as the Jubilee in white gold — producing a unified precious metal aesthetic that lets the red diamond dial dominate the visual impression. The diamond-set bezel provides an additional layer of brilliance at the perimeter. This watch came with box and papers and presents in like-new condition, making it an exceptional example.

Buyers drawn to the 278289RBR are typically looking for a piece that functions as jewellery first and a watch second, without sacrificing horological quality. Red and ombré dials in this reference family are produced in small quantities and command attention in the secondary market. The combination of full white gold construction, Rolex's meticulous gem-setting, and an unusual dial treatment makes this one of the more collectible configurations in the current Datejust 31 range.