Rolex Datejust 29 White Gold — 116 Diamond Bezel White Diamond Dial | Ref. 80339

Reference 80339 is a rarity in the modern Rolex catalogue: a 29 mm Datejust in 18 ct white gold, a case size that Rolex no longer actively produces, rendered in one of its most elaborately jewelled configurations. The 116-stone diamond bezel — an extraordinary density of stone-setting around the case flange — frames a white diamond-set dial in which every hour marker is replaced by a brilliant-cut stone, producing a piece in which the horological function of telling the time is elevated to an act of pure luxury.

For a 29 mm reference, movement choice follows the tradition of Rolex's mid-size calibre family, delivering the precision and robustness expected of a Rolex manufacture movement within the confines of a compact Oyster case. White gold construction ensures that the diamonds are set against the most chromically neutral precious metal available, maximising their visual impact without the competing warmth of yellow or Everose gold. The Oyster case architecture provides 100 m water resistance despite the profusion of gem settings.

As a discontinued white gold Datejust in a case size no longer in production, Reference 80339 commands a unique position in the secondary market — it cannot be replicated by any current Rolex offering. Collectors seeking a fully jewelled, all-white precious-metal Datejust in a delicate 29 mm form factor will find no contemporary equivalent at the boutique. The combination of discontinued status, solid white gold construction, and the density of the 116-stone bezel setting ensures that well-preserved examples are treated as serious collector pieces and priced accordingly.