Rolex Lady-Datejust 28 Everose Rolesor — Aubergine Diamond Dial, Fluted Bezel | Ref. 279171

Reference 279171 represents one of the more characterful configurations in the Lady-Datejust 28 mm line: Everose Rolesor with a fluted bezel and a diamond-set Aubergine dial. The deep purple-brown of the Aubergine dial is among the more rarely encountered hues in Rolex's colour palette, and its pairing with the warm rose tone of Everose gold creates a combination of rare sophistication. The fluted bezel — a Datejust signature dating to 1946 — adds optical depth and catches light with every rotation of the wrist.

Calibre 2236 drives the 279171, housing Rolex's proprietary Syloxi silicon hairspring for superior magnetic resistance and thermal stability without the maintenance demands of a traditional lever escapement. The movement is certified to COSC chronometer standards and delivers approximately 55 hours of power reserve. Diamond hour markers on the Aubergine dial add brilliance to an already lavish presentation, while the Rolesor Jubilee or Oyster bracelet options supply the characteristic Rolex wrist comfort in a blend of Oystersteel and Everose gold.

The 279171 in Aubergine occupies a genuinely niche position within the Lady-Datejust family. Aubergine dials appeal to buyers who find the more common blue, pink, or white options too conventional, and the diamond-set variant adds a further layer of exclusivity. Demand for these colour-forward, jewellery-oriented Datejust configurations has grown steadily as a younger generation of watch buyers enters the market. Completeness — particularly original outer box and guarantee card — has an outsized impact on realised value for these smaller references.