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#rolex president

5 articles with this tag

Why the Rolex Day-Date Is Called the President

Why the Rolex Day-Date Is Called the President

The Rolex Day-Date earned its President nickname from Lyndon Johnson and its signature bracelet, not from Eisenhower, whose famous Rolex was actually a Datejust. A working dealer's read on where the name really came from, what makes the Day-Date the only all-gold Rolex, and why the pre-owned market, with vintage entry from around $8,000, is the smart way in.

Rolex Released a New Gold Alloy for the First Time in 21 Years: The Jubilee Gold Day-Date Strategic Read

Rolex Released a New Gold Alloy for the First Time in 21 Years: The Jubilee Gold Day-Date Strategic Read

Rolex introduced Jubilee Gold, its first new precious metal alloy in 21 years, at Watches and Wonders 2026. The new 18k alloy debuted on two Day-Date 40 references in the off-catalog "Exceptional Watches" tier. A working dealer's strategic read on what the alloy actually is, where it spreads next over 24-36 months, and what pre-owned buyers should do while it's allocation-only at retail.