The Rolex Day-Date 'President': Why the Quietest Rolex Is Also the Loudest Status Symbol
The Rolex Day-Date is the catalog's flagship dress watch and the most prestigious modern Rolex. Solid 18k gold or platinum only. Pre-owned from $28,000. A working dealer's guide to references, the caliber 3255 movement, and why most buyers should not actually buy one.
May 10, 2026