The Rolex Land-Dweller Is Down Nearly 40%. A Working Dealer's Read on the Deflating Premium.
The Rolex Land-Dweller launched at a 155% premium and has given most of it back, with the 127334 down nearly 40% in a year to roughly 62% over retail. A working dealer's read on what the selloff is, what it is not, and whether Rolex's boldest new watch in a decade is finally a buy.