Why the Rolex Day-Date Is Called the President
The Rolex Day-Date earned its President nickname from Lyndon Johnson and its signature bracelet, not from Eisenhower, whose famous Rolex was actually a Datejust. A working dealer's read on where the name really came from, what makes the Day-Date the only all-gold Rolex, and why the pre-owned market, with vintage entry from around $8,000, is the smart way in.