#eisenhower rolex datejust

American presidents have worn everything from solid gold Rolex and Omega to a $50 Timex, and the choice is never only about telling time. A working dealer's read on the watches of the Oval Office, from Eisenhower's Datejust and JFK's Omega to Clinton's Timex, Obama's Secret Service Jorg Gray, and the modern split between Trump's gold and Biden's steel Omega, plus where these references sit pre-owned today.

The Rolex Day-Date earned its President nickname from Lyndon Johnson and its signature bracelet, not from Eisenhower, whose famous Rolex was actually a Datejust. A working dealer's read on where the name really came from, what makes the Day-Date the only all-gold Rolex, and why the pre-owned market, with vintage entry from around $8,000, is the smart way in.